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Ecommerce Specialist

Company: DERMA E
Location: Simi Valley
Posted on: August 31, 2020

Job Description:

DERMA E-- is currently seeking an Ecommerce Specialist to join our organization. The Ecommerce Specialist will contribute to our success by identifying, measuring and monitoring key performance indicators across business units and developing data-driven recommendations that drive positive business outcomes. Additionally, you will work on new initiatives, provide due diligence on new solutions, and conduct market research and benchmarking on an ad hoc basis. Responsibilities: Use advanced analytical skills to provide timely insights and recommendations on KPIs, monitor trends, diagnose problems, and surface opportunities. Perform deep dive analyses into specific KPIs to understand the underlying influences and factors that drive the business. Lead projects within ecommerce/digital analytics that show effectiveness of site enhancements & campaigns. Coordinate with Digital Marketing & CRM to provide comprehensive results on seasonal campaign performance. Manage the dashboards and BI tools for the ecommerce team, making sure that they are up to date and pulling in relevant information. Lead implementation and testing of new tags as needed. Effectively merchandise products within the product category in an effort to influence conversion rate and sales, while balancing with marketing initiatives and brand focus. Partner with business users to conduct industry benchmarking and due diligence research to support new project and initiatives. Coordinate efforts with internal stakeholders to assist with movement of projects from idea, to project scoping, to final development. Track external and competitive trends within the ecommerce industry and provide insights and recommendations. Ensure customer experience is seamless throughout the funnel by consistently performing a series of checks on product pages, category pages, cross-sells, search keywords, navigational elements, customer feedback, and more. Set up custom reporting, funnels, and analyze Google Analytics data to drive insightful learning and testing opportunities to improve conversion rates and revenue as needed. Update and create site pages as needed via Shopify. Requirements: BA/BS degree in Business, Marketing, Data Analytics, Mathematics/Statistics, or related areas of study 3-5 years relevant ecommerce experience Google Analytics experience required with certification preferred Experience with tag management systems and tagging for new site features, site changes and QA testing Must demonstrate business acumen and analytical skills Understand and have a passion for the digital retail landscape, digital marketing tactics, and the analysis and measurement of them Able to work independently as well as with internal cross-functional teams Able to multitask and achieve deadlines in an efficient, timely, and accurate manner Experience with ecommerce platforms (Shopify or Magento) preferred Proficient in MS Office suite of products including Excel pivot tables and charts Experience working with HTML

Keywords: DERMA E, Simi Valley , Ecommerce Specialist, Other , Simi Valley, California

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